An interactive OOH campaign that invited people to play whilst sharing a Coca Cola.
Services
Client
Coca Cola
Campaign
Wildcards
Primary Agency
Challenge
Coca-Cola wanted to re-energise its OOH presence with participation and joy, whilst trying to get people back to the world of meeting new friends.
Goal
To create a truly realtime playable digital billboard that respond to joystick input from a Coca Cola sofa in Times Square.
Result
We developed a minimal latency system where players used the joysticks to control paddles on the famous Coca Cola billboard in Times Square, allowing them to literally play Pong in real time against friends, family, and strangers alike.
We brought magic back with a game everyone could play.
