Challenge
Burger King wanted to remind people that flame-grilling sets them apart — but in a fun, shareable way.
Goal
Create a playful AR effect that turned everyday moments into flame-grilled chaos, to drive more interaction with the BK Rewards app.
Result
A social gaming lens that let users collect their BK crowns to flame grill their Whopper, ready to share on socials and drive rewards, from food to friends.
We gave Burger King’s fire a digital spark — turning brand truth into a viral laugh.
