A data-driven production experience that redefines how shoes are made and personalized.
Services
Client
Adidas
Campaign
Speed Factory
Primary Agency
Uncanny
Challenge
Adidas wanted to communicate how the Speed Factory initiative used automation, data, and local manufacturing to bring athletes closer to their products.
Goal
To design an interactive 3D experience that reveals the process of design, testing, and assembly through a dynamic virtual environment.
Result
TOASTs APAC Production Director, alongside Uncanny, created a cinematic experiential activation, combining touch with real-time 3D, allowing users to explore the Speed Factory, interact with shoe prototypes, and understand how technology fuels human performance.
We transformed manufacturing into motion — where innovation meets imagination.
