A virtual R&D environment bringing Procter & Gamble’s innovation labs online.
Services
Client
P&G
Campaign
Chemical Innovations
Primary Agency
Challenge
P&G wanted to provide remote access to its cutting-edge R&D labs for global teams and partners.
Goal
To create a virtual lab experience that allows users to explore processes, test simulations, and visualize chemical innovations interactively.
Result
TOASTs APAC Production Director built a VR-enabled lab environment replicating P&G’s physical research facilities — enabling remote collaboration and exploration through real-time rendering and data visualisation.
We made innovation accessible — wherever the lab is.
