An interactive installation proving that play is essential to growth, and that dirt really is good!
Services
Client
Persil/OMO
Campaign
Dirt Is Good
Primary Agency
Challenge
Persil wanted to bring its “Dirt Is Good” ethos to life for SXSW London attendees, launching the cities first SXSW show.
Goal
To design a multi-sensory installation that celebrates the creative benefits of mess and exploration, whilst blending dirt with immersive technology to provide the ultimate SXSW show stopper.
Result
TOAST with their partners Subvrsive, WPP Media & Hogarth built the ultimate immersive environment where visitors experimented with colour, motion, and play to generate art. After completing a football challenge in a motion tracked LED zone, their movement was automatically sprayed onto takeaway shirts Boston Dynamics Spot the Dog.
We turned a brand message into a movement — proving dirt really is good.
