A lightweight game built to convert attention into action, and fun into app downloads.
Client
talkSPORT
Campaign
Project Cheltenham
Primary Agency
Challenge
talkSPORT needed a fast, engaging way to drive mobile app downloads through a digital experience that could be deployed quickly and perform reliably across devices. The challenge was balancing speed, simplicity, and engagement while ensuring technical robustness at launch.
Goal
Create a lightweight, browser-based game that captures attention, encourages interaction, and seamlessly drives users toward downloading the talkSPORT app.
Result
A stable, efficiently delivered digital activation that successfully translated gameplay into app download intent. The experience drove a large amount of downloads, alongside over 150k unique plays of the game within the first few weeks!
Creative execution with technical precision to deliver fast, effective digital engagement for the future.
