A record-breaking light show that painted Dubai’s sky Cadbury purple.
Services
Client
Cadbury
Campaign
New Year
Primary Agency
Challenge
Cadbury wanted a spectacle to mark its brand anniversary and spread joy through light.
Goal
To design a monumental visual experience on the world’s largest observation wheel, Ain Dubai.
Result
TOAST produced a synchronized light and animation show celebrating Cadbury’s heritage, seen by millions across the city and online.
We turned a brand value into a city-wide spectacle of joy.
